Alleycat Sponsor Profile: HOWIES

I'm sure you have heard of howies, if not then here is a teeny bit of what they are about...

"A higher quality product will invariably last longer. It will keep on performing as it was designed to for longer before it finally needs replacing. And so over its lifespan it will have consumed less valuable resources than an inferior product that will have been replaced many times.

That's why we make the best quality products that we know how. Because ultimately the best thing we can do for the environment is to make our stuff last a real long time."

…That barely scratches the surface of what howies stands for so click here for more about them. It's great to have a successful Welsh company supporting the race, I had a chat with Tim on the phone and he was really into it and up for organising more events in the future. howies are all about producing clothing and accessories from the absolute best quality materials that have a reduced impact on the environment, you won't find anything made in sweatshops that will fall apart in a few months, you'll likely grow out of your howies clothes because of a big fat old mans/ladies belly before they wear out! I have a bunch of catalogues to dish out on the day, make sure you get one because there's plenty to read in there and you should be supporting brands like this. Clickity click the pix, you know the drill...